About

Rich Nerdz is a culture-driven brand that originated in Newham, East London.

Growing up in what many refer to as “the hood,” most of us came from lower or working-class backgrounds. Like many of our peers, we were exposed to poverty early on and learned to hustle in the streets, building both our finances and our reputation right out of Newham.

The idea for the brand was born in 2009, inspired by a vision of success rooted in knowledge and precision. The name Rich Nerdz represents exactly that — becoming rich by mastering the game, understanding every rule, and executing with street-smart precision. The “nerd” element stands for being deeply knowledgeable, but in this case, about street life and survival.

Cannabis has always played a role in our journey. Early on, we recognized its global appeal and cultural significance, and began exploring how our knowledge of the streets could intersect with cannabis culture to create something impactful.

Eventually, our journey brought us to Los Angeles — a city that mirrors our ambition and drive. Here, we immersed ourselves in the legal cannabis industry and officially launched Rich Nerdz as a brand. Today, we’re featured in some of California’s top dispensaries and are pushing boundaries at the intersection of cannabis, fashion, and culture.

We now aim to establish a high-end, ultra-exclusive streetwear label that fuses the raw authenticity of Newham with the forward style of LA. Rich Nerdz is more than a brand — it’s a cultural bridge, blending two worlds into one unique identity.

Our story is about turning adversity into opportunity, street knowledge into success, and local roots into global influence.